The Welly Shop ("we", "us", or "our") is committed to protecting your privacy. This policy explains what personal data we collect when you use www.thewellyshop.com, how we use it, and the rights you have over it.
We are the data controller for the personal data we process about you. This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
The Welly Shop is a UK-based online retailer of wellington boots. If you have any questions about this policy or how we handle your data, you can contact our team at privacy@thewellyshop.com or via our contact page.
The information we collect
We collect and process the following categories of personal data:
- Account & identity data: your name, email address, and password when you create an account.
- Contact & delivery data: billing and delivery addresses, phone number, and email address.
- Order data: the products you buy, order history, and returns or exchanges.
- Payment data: payments are handled securely by our payment providers (Stripe and PayPal). We do not store your full card details on our servers.
- Technical data: IP address, browser type, device information, and how you use our website, collected through cookies and similar technologies.
- Marketing preferences: your choices about receiving marketing from us.
How we use your information
We use your personal data for the following purposes, each with a lawful basis under UK GDPR:
- To fulfil your orders: processing payments, arranging delivery, and handling returns (performance of a contract).
- To manage your account: authentication, order history, and customer support (performance of a contract).
- To communicate with you: order confirmations, delivery updates, and service notices (performance of a contract or legitimate interest).
- For marketing: sending you offers and news where you have consented, which you can withdraw at any time (consent).
- To improve our website: analytics, security, and preventing fraud (legitimate interest).
- To meet legal obligations: such as keeping records for tax and accounting (legal obligation).
Sharing your information
We never sell your personal data. We share it only with trusted partners who help us run our business, including:
- Payment providers (Stripe, PayPal) to process transactions.
- Delivery partners (such as Royal Mail and DPD) to deliver your order.
- Technology providers who host our site and store data on our behalf.
- Email and SMS providers who send transactional and marketing messages.
- Analytics providers who help us understand how the site is used.
We may also disclose your data where required by law, or to protect our rights, property, or safety.
International transfers
Some of our providers may process data outside the UK. Where they do, we ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses or an adequacy decision, so that your data receives an equivalent level of protection.
How long we keep your data
We keep your personal data only for as long as necessary for the purposes set out above. Order and transaction records are typically retained for six years to meet tax and accounting requirements. Marketing data is kept until you unsubscribe. Account data is kept while your account remains active.
Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate or incomplete data.
- Ask us to delete your data in certain circumstances.
- Object to, or restrict, how we process your data.
- Request your data in a portable format.
- Withdraw consent at any time where we rely on it.
To exercise any of these rights, email privacy@thewellyshop.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
We use cookies and similar technologies to run our site, remember your preferences, and understand how it is used. You can control these through our banner and your browser settings. For full details, see our Cookie Policy.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date. Please check back periodically to stay informed.
Contact us
If you have questions about this Privacy Policy or wish to exercise your rights, please email privacy@thewellyshop.com or use our contact page.